Preheat oven to 350°F. 

Sift together the flour, salt, sugar, and baking soda. 

Mix the pumpkin puree, coconut oil, eggs, water, and spices together, then combine with the dry ingredients, but do not mix too thoroughly. 

Split the batter in half in two separate bowls. In one bowl add the cocoa powder and chocolate chips and stir until combined  

Pour the orange pumpkin mixture into a buttered 9x5x3 inch loaf pan and add the chocolate mixture on top. Using a butter knife or a skewer make swirls in the batter 

Bake 50-60 minutes until a thin skewer poked in the very center of the loaf comes out clean. Turn out of the pan and let cool on a rack.